HIROSHIMA, Japan—Mazda Motor Corporation started production of the Mazda MX-5 RF retractable hardtop (known as Roadster RF in Japan) yesterday at Ujina Plant No.1 near its global headquarters in Hiroshima. Production began with models bound for North American and European markets where sales launches begin from early 2017. In Japan, the MX-5 RF will go on sale later this year.
|The first mass-produced MX-5 RF (European specifications)|
Truly a member of the MX-5 family, the MX-5 RF fully embodies the core value of “Lots of Fun” that has defined the MX-5 throughout its 27-year history. This new two-seater lightweight sports car features a unique fastback design and offers an exhilarating open-air feel.
Production of the MX-5 reached 1 million units on April 22 this year. The model is highly acclaimed, boasting over 280 automotive awards from around the world. The fourth-generation MX-5 was named World Car of the Year and World Car Design of the Year in 2016.
Mazda will continue its efforts to enrich people’s lives through a variety of touchpoints, including the production of high-quality cars, and become a brand with which customers feel a strong emotional connection.
All you need to do to enter is stop by Matt Castrucci Mazda to test drive a new car on our lot (Bring your driver’s license and auto insurance cards with you). After that, ask for an entry form for the TV giveaway and you’ll be all set!
The Drawing for this giveaway will take place on Saturday, September 24th, 2016 at 5pm. That means you have between now and 4:59pm on Saturday the 24th to get entered to win.
Go to http://www.mattcastruccimazda.com/ to see our current inventory and learn more about what we can do to get you into one of the top rated vehicles on the market!
3013 Mall Park Dr.
Disclaimer: Only one entry per household. Must be 18 to enter.
|HIROSHIMA, Japan—Mazda Motor Corporation has announced SKYACTIV-VEHICLE DYNAMICS, a series of new-generation vehicle motion control technologies. The first in the series, G-Vectoring Control, will be introduced to all new-generation models starting with the updated Mazda Axela (known as Mazda3 outside Japan), which goes on sale in Japan today.
Part of the SKYACTIV series, SKYACTIV-VEHICLE DYNAMICS technologies provide integrated control of the engine, transmission, chassis and body to enhance the car’s Jinba-ittai feel—a sense of connectedness between car and driver that distinguishes Mazda vehicles.
The first technology in the SKYACTIV-VEHICLE DYNAMICS series, G-Vectoring Control (GVC) was born of Mazda’s human-centered development philosophy and the novel idea of using the engine to enhance chassis performance. It is the world’s first control system to vary engine torque in response to steering inputs in order to provide integrated control of lateral and longitudinal acceleration forces and optimize the vertical load on each wheel for smooth and efficient vehicle motion.*
Optimizing the load on each tire brings the movements of the car more in line with the driver’s intentions, reducing the need for steering corrections, including many that are made unconsciously. The outstanding traction the system provides inspires confidence and makes driving more fun. Changes in the acceleration forces acting upon vehicle occupants are smoother, reducing torso sway and making for a more comfortable ride. In addition, GVC significantly improves handling and stability on wet, snowy and unpaved roads.
GVC benefits drivers of all skill levels in a wide range of situations: from low-speed urban commutes to highway driving, winding roads, and even emergency maneuvers. In addition, it is a highly versatile system adaptable to vehicles of any class and drive type. The only requirements are a SKYACTIV engine, which allows precise control over torque output, and a SKYACTIV chassis, which enables superior dynamic performance.
Mazda aims to become a brand connected to its customers by a special bond, and brighten people’s lives by enhancing the Jinba-ittai performance of its cars based on its human-centered vehicle development philosophy.
G-Vectoring Control in operation
* As of June, 2016 (production models, based on Mazda’s research)
HIROSHIMA, Japan—Mazda Motor Corporation has unveiled a new crossover SUV, the Mazda CX-4, at the Beijing Motor Show (Auto China 2016).*1 The latest edition to Mazda’s new-generation lineup adopts SKYACTIV TECHNOLOGY and KODO—Soul of Motion design throughout and goes on sale in China in June.
The CX-4 was made to exceed existing categories and stereotypes. The dynamic design is unmistakably KODO in form and the planted stance and sleek, coupe-like cabin combine to give the model an outstanding presence. Customers will appreciate the exceptional functionality and user-friendliness, including the ease of entering and exiting the vehicle and the flexible cargo space. With SUV-like ground clearance and Mazda’s i-ACTIV AWD*2 all-wheel drive system, the CX-4 is ready to take on a wide range of road conditions and offers a combination of outstanding environmental and safety performance (Sustainable Zoom-Zoom) and a Jinba-ittai driving feel with excellent handling thanks to its low center of gravity.
“The CX-4 is our fourth new-generation model in China,” said Nobuhide Inamoto, Senior Managing Executive Officer overseeing operations in China. “Demand for SUVs here is remarkably strong and we expect this model will play a big part in expanding the Mazda brand in this market. We will continue working to strengthen our brand in China, aiming to become a brand which enriches people’s lives through cars.”
Mazda CX-4 Key Specifications
|Suspension type (front/rear)||MacPherson strut/multi-link|
|Steering||Rack and pinion|
|Ventilated discs/solid discs|
|Equipment||i-ACTIVSENSE advanced safety technologies, MZD Connect*6 car connectivity system, auto-hold function, etc.|
HIROSHIMA, Japan—Mazda Motor Corporation announced today that production of the Mazda MX-5 (Mazda Roadster in Japan) reached one million units on April 22, 2016. The milestone figure was achieved over 27 years, with mass-production of the MX-5 starting at Ujina Plant No. 1 in Hiroshima in April 1989.
“From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” said Masamichi Kogai, Representative Director, President and CEO. “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a ‘one-and-only’ brand they will choose again and again.”
As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on May 3 at the Hiroshima Flower Festival where the car will participate in the Flower Parade.
The MX-5 is a symbol of Mazda’s car-making philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car and won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name. The fourth-generation model released last year has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.
The MX-5 has held the Guinness World Record*1 for the best-selling open-top two-seater sports car for many years. With the achievement of one million units of production, Mazda will now attempt to break its own record.
History of the Mazda MX-5
|Feb 1989||Original MX-5 debuts at Chicago Auto Show|
|Oct 1997||Second-generation MX-5 debuts at Tokyo Motor Show|
|Dec 1998||10th Anniversary Limited Edition MX-5 launched|
|May 2000||Recognized by Guinness World Records as the world’s best-selling two-seater sports car (531,890 units produced)|
|Jan 2002||Production reaches 600,000 units (Guinness World Record updated)|
|Mar 2005||Third-generation MX-5 debuts at Geneva International Motor Show|
|Apr 2005||Production reaches 700,000 units (Guinness World Record updated)|
|Jul 2006||Retractable hardtop model debuts at British International Motor Show|
|Jan 2007||Production reaches 800,000 units (Guinness World Record updated)|
|Jul 2009||20th Anniversary Limited Edition MX-5 launched|
|Feb 2011||Production reaches 900,000 units (Guinness World Record updated)|
|Apr 2014||25th Anniversary Edition MX-5 launched|
|Sep 2014||Fourth-generation MX-5 debuts|
|Mar 2016||Mazda MX-5 RF debuts at New York International Auto Show|
Japan exhibit schedule for One-Millionth Mazda MX-5*2
|May 3, 2016||Flower parade at Hiroshima Flower Festival|
|May 8, 2016||Oasis Roadster Meetings|
|May 12-27, 2016||Mazda Brand Space Osaka|
|May 29, 2016||Karuizawa Meeting|