Mazda Starts Production of the Mazda MX-5 RF

HIROSHIMA, Japan—Mazda Motor Corporation started production of the Mazda MX-5 RF retractable hardtop (known as Roadster RF in Japan) yesterday at Ujina Plant No.1 near its global headquarters in Hiroshima. Production began with models bound for North American and European markets where sales launches begin from early 2017. In Japan, the MX-5 RF will go on sale later this year.

 

The first mass-produced MX-5 RF (European specifications) The first mass-produced MX-5 RF (European specifications)
The first mass-produced MX-5 RF (European specifications)

 

Truly a member of the MX-5 family, the MX-5 RF fully embodies the core value of “Lots of Fun” that has defined the MX-5 throughout its 27-year history. This new two-seater lightweight sports car features a unique fastback design and offers an exhilarating open-air feel.

 

Production of the MX-5 reached 1 million units on April 22 this year. The model is highly acclaimed, boasting over 280 automotive awards from around the world. The fourth-generation MX-5 was named World Car of the Year and World Car Design of the Year in 2016.

 

Mazda will continue its efforts to enrich people’s lives through a variety of touchpoints, including the production of high-quality cars, and become a brand with which customers feel a strong emotional connection.

Enter for a chance to win a 40″ LED TV!

All you need to do to enter is stop by Matt Castrucci Mazda to test drive a new car on our lot (Bring your driver’s license and auto insurance cards with you). After that, ask for an entry form for the TV giveaway and you’ll be all set!

The Drawing for this giveaway will take place on Saturday, September 24th, 2016 at 5pm. That means you have between now and 4:59pm on Saturday the 24th to get entered to win.

Go to http://www.mattcastruccimazda.com/ to see our current inventory and learn more about what we can do to get you into one of the top rated vehicles on the market!

insignialed

Stop by Matt Castrucci Mazda for your chance to win!

 

3013 Mall Park Dr.
Dayton, OH
45459

Disclaimer: Only one entry per household. Must be 18 to enter.

SKYACTIV Mazda Technology

Mazda Announces SKYACTIV-VEHICLE DYNAMICS Control Technologies

– First in the series, G-Vectoring Control, to be introduced with updated Mazda Axela –
HIROSHIMA, Japan—Mazda Motor Corporation has announced SKYACTIV-VEHICLE DYNAMICS, a series of new-generation vehicle motion control technologies. The first in the series, G-Vectoring Control, will be introduced to all new-generation models starting with the updated Mazda Axela (known as Mazda3 outside Japan), which goes on sale in Japan today.

 

Part of the SKYACTIV series, SKYACTIV-VEHICLE DYNAMICS technologies provide integrated control of the engine, transmission, chassis and body to enhance the car’s Jinba-ittai feel—a sense of connectedness between car and driver that distinguishes Mazda vehicles.

The first technology in the SKYACTIV-VEHICLE DYNAMICS series, G-Vectoring Control (GVC) was born of Mazda’s human-centered development philosophy and the novel idea of using the engine to enhance chassis performance. It is the world’s first control system to vary engine torque in response to steering inputs in order to provide integrated control of lateral and longitudinal acceleration forces and optimize the vertical load on each wheel for smooth and efficient vehicle motion.*

 

Optimizing the load on each tire brings the movements of the car more in line with the driver’s intentions, reducing the need for steering corrections, including many that are made unconsciously. The outstanding traction the system provides inspires confidence and makes driving more fun. Changes in the acceleration forces acting upon vehicle occupants are smoother, reducing torso sway and making for a more comfortable ride. In addition, GVC significantly improves handling and stability on wet, snowy and unpaved roads.

 

GVC benefits drivers of all skill levels in a wide range of situations: from low-speed urban commutes to highway driving, winding roads, and even emergency maneuvers. In addition, it is a highly versatile system adaptable to vehicles of any class and drive type. The only requirements are a SKYACTIV engine, which allows precise control over torque output, and a SKYACTIV chassis, which enables superior dynamic performance.

 

Mazda aims to become a brand connected to its customers by a special bond, and brighten people’s lives by enhancing the Jinba-ittai performance of its cars based on its human-centered vehicle development philosophy.

gvc

G-Vectoring Control in operation

 

* As of June, 2016 (production models, based on Mazda’s research)

Mazda Produces One-Millionth #Mazda MX-5

HIROSHIMA, Japan—Mazda Motor Corporation announced today that production of the Mazda MX-5 (Mazda Roadster in Japan) reached one million units on April 22, 2016. The milestone figure was achieved over 27 years, with mass-production of the MX-5 starting at Ujina Plant No. 1 in Hiroshima in April 1989.

“From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” said Masamichi Kogai, Representative Director, President and CEO. “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a ‘one-and-only’ brand they will choose again and again.”

As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on May 3 at the Hiroshima Flower Festival where the car will participate in the Flower Parade.

The MX-5 is a symbol of Mazda’s car-making philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car and won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name. The fourth-generation model released last year has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.

The MX-5 has held the Guinness World Record*1 for the best-selling open-top two-seater sports car for many years. With the achievement of one million units of production, Mazda will now attempt to break its own record.

History of the Mazda MX-5

Feb 1989 Original MX-5 debuts at Chicago Auto Show
Oct 1997 Second-generation MX-5 debuts at Tokyo Motor Show
Dec 1998 10th Anniversary Limited Edition MX-5 launched
May 2000 Recognized by Guinness World Records as the world’s best-selling two-seater sports car (531,890 units produced)
Jan 2002 Production reaches 600,000 units (Guinness World Record updated)
Mar 2005 Third-generation MX-5 debuts at Geneva International Motor Show
Apr 2005 Production reaches 700,000 units (Guinness World Record updated)
Jul 2006 Retractable hardtop model debuts at British International Motor Show
Jan 2007 Production reaches 800,000 units (Guinness World Record updated)
Jul 2009 20th Anniversary Limited Edition MX-5 launched
Feb 2011 Production reaches 900,000 units (Guinness World Record updated)
Apr 2014 25th Anniversary Edition MX-5 launched
Sep 2014 Fourth-generation MX-5 debuts
Mar 2016 Mazda MX-5 RF debuts at New York International Auto Show

 

Japan exhibit schedule for One-Millionth Mazda MX-5*2

May 3, 2016 Flower parade at Hiroshima Flower Festival
May 8, 2016 Oasis Roadster Meetings
May 12-27, 2016 Mazda Brand Space Osaka
May 29, 2016 Karuizawa Meeting

 

  • *1 Certified by Guinness World Records Limited
  • *2 As of April 2016. Please check details of each event on the website for one million units of MX-5 production. (Japanese only)

Mazda Begins Rollout of Aqua-tech, World’s Lowest-impact Water-based Paint System, to Overseas Plants

HIROSHIMA, Japan—Mazda Motor Corporation has announced the introduction of its unique Aqua-tech Paint System at Changan Mazda Automobile Co., Ltd. (CMA), the company’s vehicle production facility in Jiangsu, China. The technology was first introduced at the Ujina Plant No. 1 in Japan, where installation of the system was completed in 2012. CMA becomes the company’s second plant and first overseas facility to feature the innovative low-impact paint technology.

Reducing volatile organic compounds (VOC) emissions from vehicle body paint shops is a long-standing issue for the automobile industry, which has traditionally favored VOC-heavy oil-based paints and thinners. Automakers moved toward water-based paints in an effort to reduce VOC emissions, but the energy-intensive evaporative drying process required for these paints resulted in increased CO2 emissions. Mazda’s unique Aqua-tech Paint System overcomes this trade-off by simultaneously reducing emissions of VOC and CO2, and makes far more efficient use of energy and paint materials than traditional paint systems.

Even after completing installation of the Aqua-tech Paint System at Ujina Plant No. 1 in 2012, Mazda continued to develop the technology to enhance system performance and usability. The company is aiming to achieve high-quality and efficient vehicle manufacturing at its global production bases by developing technologies such as Aqua-tech in Japan before rolling them out at overseas facilities. Mazda worked with CMA to efficiently introduce the Aqua-tech Paint System at Japanese standards, and minimized installation work and paint development in China. The transition was achieved quickly and without stopping the line or interrupting production of vehicles using traditional oil-based paints. The Aqua-tech Paint System at CMA is used for all body colors, and the quality of the finish is as high as that of vehicles painted in Japan, even for designer colors such as Soul Red.

“As an automaker, we have an obligation to not only make high-quality cars, but also reduce our impact on the environment,” said Kiyotaka Shobuda, Senior Managing Executive Officer. “Our painting technologies, which have helped KODO design gain recognition worldwide, represent Mazda’s efforts to meet that obligation. Moving forward, we’ll continue to develop innovative technologies at our parent factories in Japan before introducing them at the same high standards overseas. In this way, we’ll provide customers around the world with high-quality cars and contribute both to preserving the environment and enriching society.”

Mazda will continue its efforts to contribute to the realization of a sustainable society through a variety of technological innovations. The company aims to enrich people’s lives and become a brand that has a special bond with customers.

Click here for more information on Mazda’s paint technology:

http://www.mazda.com/en/innovation/technology/env/other/paint_tech/