Mazda Produces One-Millionth #Mazda MX-5

HIROSHIMA, Japan—Mazda Motor Corporation announced today that production of the Mazda MX-5 (Mazda Roadster in Japan) reached one million units on April 22, 2016. The milestone figure was achieved over 27 years, with mass-production of the MX-5 starting at Ujina Plant No. 1 in Hiroshima in April 1989.

“From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” said Masamichi Kogai, Representative Director, President and CEO. “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a ‘one-and-only’ brand they will choose again and again.”

As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on May 3 at the Hiroshima Flower Festival where the car will participate in the Flower Parade.

The MX-5 is a symbol of Mazda’s car-making philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car and won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name. The fourth-generation model released last year has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.

The MX-5 has held the Guinness World Record*1 for the best-selling open-top two-seater sports car for many years. With the achievement of one million units of production, Mazda will now attempt to break its own record.

History of the Mazda MX-5

Feb 1989 Original MX-5 debuts at Chicago Auto Show
Oct 1997 Second-generation MX-5 debuts at Tokyo Motor Show
Dec 1998 10th Anniversary Limited Edition MX-5 launched
May 2000 Recognized by Guinness World Records as the world’s best-selling two-seater sports car (531,890 units produced)
Jan 2002 Production reaches 600,000 units (Guinness World Record updated)
Mar 2005 Third-generation MX-5 debuts at Geneva International Motor Show
Apr 2005 Production reaches 700,000 units (Guinness World Record updated)
Jul 2006 Retractable hardtop model debuts at British International Motor Show
Jan 2007 Production reaches 800,000 units (Guinness World Record updated)
Jul 2009 20th Anniversary Limited Edition MX-5 launched
Feb 2011 Production reaches 900,000 units (Guinness World Record updated)
Apr 2014 25th Anniversary Edition MX-5 launched
Sep 2014 Fourth-generation MX-5 debuts
Mar 2016 Mazda MX-5 RF debuts at New York International Auto Show

 

Japan exhibit schedule for One-Millionth Mazda MX-5*2

May 3, 2016 Flower parade at Hiroshima Flower Festival
May 8, 2016 Oasis Roadster Meetings
May 12-27, 2016 Mazda Brand Space Osaka
May 29, 2016 Karuizawa Meeting

 

  • *1 Certified by Guinness World Records Limited
  • *2 As of April 2016. Please check details of each event on the website for one million units of MX-5 production. (Japanese only)

All-New Mazda MX-5 Wins Both 2016 World Car of the Year and World Car Design of the Year

– The first car to win both titles in the history of the awards –

HIROSHIMA, Japan—The Mazda MX-5 (known as Mazda Roadster in Japan) has won the 2016 World Car of the Year award. It is the second Mazda to win the award, following the Mazda2 (known as Mazda Demio) in 2008. The third generation MX-5 was one of three finalists for the same award in 2006, as was the Mazda3 in 2014. In addition to taking the main award this year, the MX-5 has also been named World Car Design of the Year. It is the first time in the history of the awards that a single model has taken both titles.

World Car of the Year was established in 2004 by an international group of automotive journalists, and the judging panel this year consisted of 73 journalists from 23 different countries. The MX-5 was announced victorious over other finalists Audi A4 Sedan/Audi A4 Avant and Mercedes-Benz GLC at the New York International Auto Show on March 24. The other finalists for World Car Design of the Year were the Jaguar XE and Mazda CX-3.

2016 Mazda Miata MX-5

“What a wonderful honor, to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Year,” said Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. “As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever, and proof that every Mazda looks as incredible as it drives, and drives as incredibly as it looks. While I accept this award on behalf of the company, I do so representing every Mazda employee, retail partner and customer around the world who has ever felt the joy of driving a pure roadster. We say ‘Driving Matters’ in our advertising,* and we prove it in our cars.”

Ikuo Maeda, Mazda’s Executive Officer and General Manager of the Design Division, said, “I’m very proud to accept this award, proof that our designs can connect with people all around the world. Our new-generation lineup has been designed under the KODO design theme which aims to bring cars to life, and we’ve continually refined the beauty of its forms. Mazda is a proud Japanese brand and we are determined to continue enhancing our designs moving forward.”

The fourth-generation MX-5 is the sixth model in Mazda’s new-generation lineup of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODO-Soul of Motion design. Launched globally in 2015, the model has found favor with customers thanks to its vastly reduced curb weight, human-centered design and “Jinba-ittai” fun-to-drive feel. The new MX-5 has won over 30 awards so far, including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year. The retractable hardtop version of the model, Mazda MX-5 RF, made its world premiere at the New York International Auto Show.

Mazda will continue making cars that are fun to drive, aiming to become a “one-and-only” brand customers will choose again and again.